Website notes for small business owners
Practical thinking on websites, strategy, and making a stronger online presence easier to understand and act on.
Latest notes
AI can absolutely be used to build a website. I use it in my own work — to explore layouts, create more variety between sections while keeping a page cohesive, write image alt text, and work through SEO titles and meta descriptions. I’ve also used it much more deeply than that. It plays a role […]
Stuck between pouring money into a rebuild and patching a site that might be beyond saving? There's usually a third option nobody talks about.
The most important questions to ask a web designer aren't about colors or layouts — they're the boring ones about ownership, platforms, and what happens after launch. Here's what to ask before you sign.
Many business owners use UI and UX interchangeably, but they serve different purposes. Here’s what each one does and why both matter when building a website that works.
Can visitors understand what you do, who it’s for, and what to do next in five seconds? Learn how to test your homepage for clarity.
If you’re a local business owner, there’s a good chance your homepage is trying to do everything: And while that sounds productive, it often creates the opposite effect: confusion. One of the most common things I see when reviewing websites is a homepage trying to act like a landing page. The result? Visitors don’t know […]
Ever grabbed hairspray thinking it was conditioner? I did—right before a weekend trip. That single slip set off a chain of mini-disasters in my bathroom. As I stood there scrunching my hair, I realized: this is exactly what happens with small business websites. One mix-up leads to another until things are a hot mess. The […]
It loads. It links. It… doesn’t convert. Let’s fix that. You click around and everything “works.” Pages load, links open, images show up. So the site’s fine, right?Maybe. But “not broken” isn’t the same as “bringing in work.” I build sites for clinics, plumbers, contractors — and I see this all the time: the site […]
DIY, template, or custom design? Let’s find your path. Should I build my own website or hire a professional? A great question—and the best answer depends on your time, budget, and goals. Here’s a simple breakdown so you can move forward confidently. The DIY Website Builder (Wix, Squarespace, etc.) What it says about you: You’re […]
As a small business owner, I know you’ve got a lot on your plate—inventory, customer calls, emails, bookkeeping (and that’s all before lunch). With so much to juggle, your website can easily slip to the bottom of the list. But here’s the truth: your website isn’t just “another task.” It’s one of the most powerful […]
