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Website strategy goes beyond design. Explore insights on homepage planning, landing pages, user journeys, calls to action, and the decisions that help create a website that works for your business.
AI can absolutely be used to build a website. I use it in my own work — to explore layouts, create more variety between sections while keeping a page cohesive, write image alt text, and work through SEO titles and meta descriptions. I’ve also used it much more deeply than that. It plays a role […]
The most important questions to ask a web designer aren't about colors or layouts — they're the boring ones about ownership, platforms, and what happens after launch. Here's what to ask before you sign.
Many business owners use UI and UX interchangeably, but they serve different purposes. Here’s what each one does and why both matter when building a website that works.
If you’re a local business owner, there’s a good chance your homepage is trying to do everything: And while that sounds productive, it often creates the opposite effect: confusion. One of the most common things I see when reviewing websites is a homepage trying to act like a landing page. The result? Visitors don’t know […]
