Voice Guide
The Ideal Client Field Guide
From scattered and second-guessing to clear and confident.
You know your business. You are just tired of guessing how to talk about it.
See what is inside
One report. One guide. Built from your business.
CWS
Prepared just for you
Customer Insight Report
The person your best work is really for.
01
Your ideal client
Not a stock persona. A specific, useful picture.
Built around your answersNever a fill-in-the-blank template
One business should not sound like three different people.
The missing reference
You are not bad at marketing. You are missing something to check your work against.
Some days your Instagram voice sounds nothing like your website. Some days you write a caption, delete it, write it again, and still are not sure it sounds like you.
That uncertainty is not a writing problem. It is a clarity problem.
Here is what makes this different
A discovery process with your fingerprints all over it.
If you have tried a branding quiz and gotten back a few paragraphs that could describe half the business owners in your Chamber, I get the hesitation. Most of those tools ask ten generic questions and print your name at the top of a template.
This is not that.
The Customer Insight Report and Voice Guide come out of a real discovery process built around your actual business, not a framework anyone could plug into.
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01
You answer honestly
No need to arrive with the perfect words. The guided questions draw out what you know but have not named yet.
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02
The specifics surface
Your real customers, best work, natural language, and point of view become the raw material.
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03
You get a reference
Something specific enough to check every post, email, and website update against.
Inside your field guide
Two tools. One clear way forward.
01
Customer Insight Report
Know exactly who you are talking to.
Tells you who your ideal client is in specific enough detail that you stop writing to “everyone” and start writing to them. No more wondering if a post will land. You will know who it is landing with.02
Voice Guide
Know exactly how to say it.
A reference you check your writing against, so you stop second-guessing “this or that” every time you sit down to write a caption, an email, or a page of copy.
Total value
$1,100
Your investment
$99
Get my Field Guide
Secure checkout through Stripe. Both personalized guides are included.
The reaction was not polite nodding. It was “wow, I need this.”
An early signal
People asked for more before they saw the full thing.
When business owners in a mastermind saw their reports, more than one said “wow” out loud. The preview did not even include the Brand Board piece. Several asked for it anyway, just from seeing a glimpse of what was possible.
Different businesses. Same process. Completely different, specific results.
A clear fit
This is for you if you want a guide, not another guess.
- Your marketing voice shifts depending on the platform, and you are not totally sure which version is actually you.
- You are about to write something important and do not want to waste the effort writing to the wrong person.
- You have felt scattered in your marketing, even though you know your business inside and out.
- You want something concrete to check your writing against instead of guessing every single time.
- You already have a documented, working voice guide and audience profile you are confident in.
- You are looking for someone to write your content for you. This gives you the reference, not the finished copy.
- You want a one-size template you can skim in five minutes without answering anything about your actual business.
If it does not feel accurate
You will not be left with a polished document that does not fit.
If your report does not feel like it is actually describing your business, we will talk it through together. The goal is for what you get to be useful, not just delivered and forgotten.
Good questions
A few things you might want to know.
Who is this actually for?
Established business owners whose marketing feels scattered at times, even though they know their business well. If you are just starting out and have not defined your business yet, this works better once you have something running.
What happens after I buy?
You will go through a guided discovery process built around your actual business. From there, you get your Customer Insight Report and Voice Guide.
Is there a guarantee?
If the report does not feel accurate to your business, we will talk it through together rather than leave you with something that does not fit.
How is this different from a branding quiz or template?
A quiz asks you ten questions and hands back a paragraph that could describe almost anyone. This is a guided process built around your specific answers about your specific business, producing a report and guide that is actually yours.
The decision
Stop writing from a guess.
Have something to check against, built from your actual business, not a template.
Ideal Client Field Guide$99
Get my Customer Insight Report and Voice Guide
Secure checkout through Stripe. Both personalized guides are included.
P.S. Business owners who saw a preview asked for more before it was ever pitched to them. That is what happens when the report actually sounds like the person reading it.